The way that the 1st tier companies would show the ads to the 2nd tier guys is not through AdSense, but rather, through an XML feed. Now, Google and Bing would like to show THEIR search ads on these 2nd tier search engines because, hey, money is money. Then there are search engines companies that are MUCH smaller in scale (in terms of search volume) that are considered 2nd tier, like DogPile, Ask, etc. Of course, search engine companies will gladly show their ads on their web properties to monetize. How the CPC Arbitrage Scam Worksīig search engine companies like Google, Yahoo, and (Microsoft) Bing have a HUGE list of search marketers who pay them lots of money to be on the search engine result pages. As in thousands per MONTH (which, to a 20-something struggling entrepreneur, was a lot) just tinkering with some online ads. So I asked him why he needed it, and he says he's making money online.
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